.BloomBack, a social enterprise offering eco-friendly preserved flower and lifestyle gifts is the brainchild of our Founder, Hazel Kweh. The interns managed to catch up with the social entrepreneur during her lunch hour to have a casual and light-hearted chat about her background, the inspiration behind BloomBack and her memorable experiences.


What was your life like before becoming an entrepreneur?


Hazel Faith

I grew up in a low income single parent family with my partially disabled sister and a brother who had depression. My mother struggled to make ends meet and it was not an easy childhood for us. 

I took on multiple jobs while studying to support myself. Hard work paid off; I managed to work in MNCs such as SIA and Prudential. During my time in Prudential, I received multiple awards including the prestigious Million Dollar Round Table, and quickly rose to a leadership position. I gained valuable life skills throughout my career which helped me to kickstart my entrepreneurship journey.

I was leading a high life as my career was at its peak. However, I felt like something was amiss. Deep down, I felt incomplete. A lot of time was spent on my career at the expense of relationships, and I drifted apart from my family. While money issues had been solved, new problems crept in which made me reflect and realign my life goals to fix things that were close to my heart.


When did you realise that you wanted to start your own social enterprise?


Hazel And Faith Working Together

My sister, Faith fell into depression as she was having difficulties finding jobs due to her disabilities and facing the harsh reality of a broken marriage. To cheer her up, I brought her along to my friend’s wedding, where she fell in love with all the flowers that were used for decoration. Thinking how wasteful it is to throw them away after the event, we thought of  repurposing the wedding flowers into bouquets and giving them away to bless lonely elderly in rental units at Beach Road. They were thankful for the flowers and it made all our effort worthwhile seeing them all smiles. One very memorable moment was when an old lady teared joyfully because she reminisced fond memories of her mom. 

I saw the happy and cheerful Faith once again after a very long time, which made me realise that a simple act of kindness can be a life-changing event for someone. Faith decided to pursue floristry seeing how she has benefited from the floral therapy and making a positive difference. She believed that this skillset can help impact more lives instead of dwelling on her unfortunate circumstances. There are many other marginalised women out there struggling in silence, just like my single mother and sister. I couldn’t help but feel like it’s my responsibility to do my part for those with similar challenges. With this thought, I followed God’s calling and made up my mind to put aside my successful career to establish BloomBack in 2017. I believed I could contribute and achieve a lot more as an entrepreneur by honing my management and leadership skills, while making a difference in people’s lives.


What’s special and unique about BloomBack?


Carefree Dome

I would highlight 3 things that are unique about BloomBack. 

  1. We are a market leader in designing exquisite flower arrangements with preserved flowers in our glass domes, bluetooth speakers and bag charms. The gifts are lovingly handcrafted and last long without any maintenance. The flowers reduce carbon footprint and wastage which is in line with our vision of making a difference through socially and environmentally conscious gifting.
  2. Our social mission is to empower marginalised communities. We believe the gifting industry can employ not only creative talents but also those with special needs. 50% of our workforce comprises of marginalised individuals with physical impairments, medical and mental health issues. Our goal is to be the most thoughtful brand that helps spread their love and hope through conscious gifting.
  3. We champion a movement called Bloom It Forward, which began as a passion project with my sister. As flowers are proven to have health benefits, we give event flowers a second lease of life by repurposing them. We arrange the fresh flowers into bouquets and donate them to homes and hospices to plant smiles.
What was one of the most touching experiences that you encountered?



There was once a lady who hugged me and was in tears after knowing that I’m the founder of BloomBack. She shared that she was at her lowest point in life when her beloved grandma passed away. Seeing the good work that BloomBack was doing uplifted her emotionally, and inspired her to be involved in our cause. This is one of the most memorable experiences for me as it gave meaning to what BloomBack has been aiming to achieve – to spread hope and love with flowers, and inspire people to do the same. Such experiences also keep me going amidst the challenges faced in social entrepreneurship.


What are some of BloomBack’s achievements you are proud of?

When people ask me what business I am in, I will say that I have created a life changing business using flowers as a vehicle. Staying true to why I started BloomBack, we managed to impact close to 4000 lives with our repurposed flowers. We created training and job opportunities for 10 marginalised individuals with limited funding. They found a ray of hope through BloomBack, which helped to uplift their dignity and self confidence. 

I am also proud of growing it to where we are today without any prior knowledge or experience as an entrepreneur with the support of my committed team. We managed to build a like-minded community in a short span of 2 years who are either part of our team or engage us through online shopping, unique corporate gifts, corporate workshops or volunteering activities. Various media channels featured our story and contribution towards helping communities. Top brands like LVMH, corporates like Far East Organisation and the public sector trusted us in their gifting and workshop needs. 


What will be your word of advice for interns and fresh graduates who are looking for a meaningful career?


The first thing is to ask yourself why you are doing what you are doing. The ‘why’ will keep you going when you are faced with challenges, especially in a new career. In my opinion, joining a social enterprise is a good move as it is very rewarding knowing that you are changing lives, which will then motivate you to perform well at work. 

We had a fresh graduate on board when we first started BloomBack. She showed enthusiasm in helping the community and the low starting salary didn’t matter to her. She picked up multiple skills in this fast-paced environment and grew the business with us. Within a year, she rose quickly to a managerial position and currently handles various aspects of the business. Many newcomers see her as an inspiration and role model.

I am happy to say that since then, we’ve had many interns who have joined us for the same reason. We have imparted valuable skills in them which was reflected in their quality of work. I am certain that these skills and experiences will stay with them throughout their career. I believe in the saying, ‘teamwork makes the dream work’. With the right people striving towards a common goal, social enterprises such as BloomBack will continue to flourish amongst the sea of new businesses.

1 thoughts on “Social entrepreneur in Singapore who gave up a successful career and followed her heart

  1. Pingback: Celebrating 3 Years Of Spreading Love And Hope | BloomBack Singapore

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