This technique keeps real flowers looking fresh and beautiful for years.

“I don’t like buying flowers because they always die so quickly. It seems like such a waste.”

We’ve heard women say this before, and their intuition is right. The traditional cut flower industry is not only wasteful, it’s bad for the environment too. But what if you could buy cut flowers that last for years?

It turns out you can, thanks to an innovative flower preservation technique developed in Japan.

What are preserved flowers?


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They look exactly like fresh flowers but can stay fresh-looking for at least a year (and can be kept for up to 10 years!). And in terms of texture, they’re indistinguishable from cut flowers too.

“What kind of sorcery is this?” you ask. It’s actually a high-tech process that uses transforms real flowers into beautiful display pieces that require almost no maintenance. And the technology is 100 percent eco-certified, meaning it meets stringent international environmental standards.

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To preserve a real rose, special non-toxic and non-corrosive chemicals are used to draw out the water content along with proteins, sugar and pigments.

The flower is then “fed” with another eco-certified chemical solution that gives it its shape. They can play around with smell and colour too, by introducing different pigments and essential oils. The whole process takes one to two weeks.

Not all flowers can withstand this treatment, so only the strongest species of roses are used. And each flower is carefully selected and cut only at the peak of their bloom.

How to care for preserved flowers?

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The short answer is: you don’t have to!

Keep them away from direct sunlight, and don’t wet them. A humid environment could reduce its lifespan. Being stored in a container like a bell jar or glass display case will reduce the effect of humidity.

If you want to clean them, do it gently with a dry tissue.

Do your part for the environment this Earth Day by investing in preserved flowers. You’ll never have to feel the twinge of guilt from buying a cut flower again. Click here for more information!